I was hoping for a richer smoke flavor in this and it just wasn't there. In fact, there is little flavor at all. It's so overly mild that you really have to sit and think about each sip to see what, if anything, really comes through. Not to say it isn't a good tea. It is. Very smooth and complex in its own way. Just not quite the experience the website led it up to be. I don't think I'd pay that kind of price had I known that there really wasn't much too it. Oh well. Still a good cup.