I ordered a sample to see what it was like, and I have now ordered a tin. When I opened the sample, I was immediately struck by the fruity aroma. Brewing brought this aroma out even more. I am amazed that this is the natural flavor of the tea. I always drink my tea black, and I prefer tea that tastes like tea (by which I mean that I am not a fan of flavored teas). This is pure tea, no doubt about it, but with its own natural fruitiness, and even a few notes of honey. I steeped the leaves twice, and the second pot still had good body, aroma, and flavor. Yes, it's pricey, and I'll be drinking it only occasionally rather than putting it into the regular morning rotation. But I say it is worth the price if you want something in your tea collection for those days that call for something really special.