Bought this on a whim, and was very pleasantly surprised. It doesn't quite taste like tea, but it's in the same flavor neighborhood, if that makes sense; certainly it's closer than many herbals. A great alternative if you're trying to avoid caffeine and don't care for rooibos. I drank it lightly sweetened, and thought it was very soothing (I don't normally think of "olives" and "sweet" together, but it works somehow).
I was really intrigued when I saw this offering pop up because my MIL had just been prescribed olive leaf extract in capsule form for a viral infection. I thought I would give this a go as a healthy uncaffeinated evening option. There were several mentions here and there on the internet of this being lightly bitter at the forefront, then sweet in the aftertaste. I am not getting any bitterness. I used three tsps. for a 22 ounce teapot, and because of the fluffiness of the leaves I will probably increase that next time. Still I got a golden yellow brew with mild and creamy flavor. It almost reminds me of a shou mei white tea I had long ago. This is a keeper. Even hubby, who is picky, took a sip, and said, "Mmm, that's good!"